SymDroid EU – digital transformation, programmatic marketing consultancy, data strategy, retail media, web development, AI technology implementation and website management

Agentic AI inside programmatic marketing is here with Adform’s Audience Discovery Agent

by Daxonline marketing 3 November, 20253 November, 2025No Comments

Programmatic buyers, the Audience Discovery Agent powered by Adform IQ inside Adform Campaign Planner is here! It’s designed to simplify the Audience Marketplace inside Adform DSP when planning your programmatic campaigns. It analyzes natural language prompts and finds the best matches based on the IAB taxonomy assigned to audiences in the Audience Marketplace. The agent …

How Did the Internet Become So Centralized?

by Daxdecentralized tech 28 October, 202528 October, 2025Comments are Disabled

The AWS-outage shows just how fragile the modern web has become—and why it’s time to reclaim its decentralized roots.

An Introduction to Digital Retail Media

by Daxonline marketing 28 September, 202514 October, 2025Comments are Disabled

While the world is speeding towards Agentic AI, Retail Media is rapidly becoming one of the most dynamic areas within digital advertising in 2025 & 2026. Once limited to banners and search ads, programmatic & affiliate marketing is now moving deeper into the shopping environment itself, where consumers are closer than ever to the point …

Should Federated Get the Same Status as Decentralized in the World of Digital Identification?

by Daxonline marketing 10 September, 202528 September, 2025Comments are Disabled

In a world where digital identity is more crucial than ever—whether for logging into your favorite website or app, verifying your age online, or accessing secure services—how your identity is managed truly matters, especially for privacy-conscious Millennials, Zoomers & Gen Alpha (and Baby Boomers should Care to avoid being scammed all the time). Two dominant …

Decentralized Social Media: Redefining digital & online connections

by Daxonline marketing 9 September, 202525 October, 2025Comments are Disabled

For over a decade, social media platforms such as Facebook, Instagram & Twitter (now X) have dominated online communication. They offer seamless connection, but they also operate as centralized systems: one company controls the servers, data, and rules of engagement. Growing concerns about censorship, data ownership & monopolistic control have accelerated interest in an alternative …

An Introduction to Decentralized Tech

by Daxonline marketing 8 September, 2025Comments are Disabled

In recent years, decentralized technology has moved from the fringes of the internet into mainstream conversations. Once primarily associated with cryptocurrencies like Bitcoin & Ethereum, decentralization has become a broader paradigm shaping how we think about data, governance & digital trust. At its core, decentralized tech challenges the traditional model of centralized authority by distributing …

How European Technology in digital can lead to media & data sovereignty for local enterprises

by Daxonline marketing 25 August, 202527 August, 2025Comments are Disabled

While the world is speeding towards the next iteration in digital with genAI, the current political climate & massive geopolitical change leading to a new multi-lateral world is introducing a counter iteration against reliability & dependency. Although decentralization in technology has been a topic for almost a decade after innovations such as blockchain, the 2nd …

Programmatic training packages by SymDroid

by Daxonline marketing 15 August, 20252 October, 2025Comments are Disabled

With more than 20 years experience in digital solutions like Adform, Tradedoubler, Google & more with countless expertises for advertisers, agencies, publishers & organizations like BAM, IAB & UBA, SymDroid Services is offering you training packages to get up to speed with the basics of adserving, programmatic marketing & digital.

Hop naar een cookieloze toekomst met programmatic marketing

by Daxonline marketing 25 August, 202427 August, 2025Comments are Disabled

Bye bye cookies, hello first party ID! Ergens 2025 zal de zogenaamde 3rd party cookie verdwijnen. Als (digitale) marketeer hoor ik je dan misschien zeggen, wat nu? Geen nood! De Europese markt is al sinds 2020 bezig om oplossingen te zoeken die een balans moeten houden tussen investeringen in digitale advertenties enerzijds & privacy online …

Privacy has just beaten relevance in the era of digital marketing

by Daxonline marketing 12 March, 202126 January, 2022Comments are Disabled

About FLoC, Privacy Sandboxes, Attribution API, birds like TURTLEDOVE, DOVEKEY, SPARROW, PARRROT… Google’s recent announcement on not providing a new way to measure digital ad activity similar as a 3rd party cookie, has shaken not only the digital industry, it went as far as Wall Street to give a blow to the stock prices of …